case study
Cif Ecorefill
A revolutionary at-home refill
Cif ecorefill reduces plastics usage by 75% and the 10x concentration means that 97% less water needs to be transported
Our I&D team worked together with experts of Unilever and co-packer Kompak to develop a twist-and-click refill system for Unilever's Cif brand. In the first year Cif ecorefills already saved 171 tonnes of plastic.
A pleasant user experience
To accommodate the highly concentrated formulation the system needed to be absolutely mess free and child safe. This was accomplished while still having a pleasant activation force. The audible click gives the consumer direct feedback of successful releasing the concentrate.
"Design for reuse is one of our key focus areas to enable a circular economy."
Bas den Boer, I&D Director
ISTA-6 Amazon certified
In today's world you can not afford to forget about e-commerce. ISTA-6A certification means the packaging is well secured for e-commerce, a great benefit for brand and consumer.
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