case study

Cif Ecorefill

A revolutionary at-home refill

Cif ecorefill reduces plastics usage by 75% and the 10x concentration means that 97% less water needs to be transported

Our I&D team worked together with experts of Unilever and co-packer Kompak to develop a twist-and-click refill system for Unilever's Cif brand. In the first year Cif ecorefills already saved 171 tonnes of plastic.

"Design for reuse is one of our key focus areas to enable a circular economy."

Bas den Boer, I&D Director